Design Thinking

Fast Company article on design thinking - essential skill for MBAs.

iTrain Exercise

Group Work - get together in groups of 3 or 4 (no more) and produce a Slideshare discussing the business model of iTrain:

1. Describe the customer groups
2. What problems does iTrain solve
3. What are the revenue sources
4. What additional revenue sources can you think of

Be imaginative!!!

Groundswell - Categorizing Customers

A brief Slideshow....

Social Technographics Explained

View more presentations from jbernoff.

Course Brief

Getting organized - the information for each session's topic is here. It is a word doc to download. As well the class outline is here - please download.

To get started, we will look at how people relate to the Net. 'Market segments' are not useful when discussing customers online ... this is one way of categorizing customers.

Welcome to E-business

Almost everyone has purchased from an online store, such as Amazon, downloaded from iTunes, or the like, and has a Facebook or LinkedIn profile.

In this course we will explore how these online businesses

• attract and keep customers
• generate revenue
• grow the business

...as well as analyse success factors.

Additionally, this course is designed to increase your 'Net fluency' ...use of online resources, personal productivity and collaboration skills.

To get started, go to www.blogger.com and create your own blog. The blog is the place where you will keep all the work related to this class.

Please send your blog link to me by Nov. 13, 6PM. cemhi@yahoo.fr

I look forward to innovative, interactive sessions.