Vente Privee Analysis + New Applications

For our next class discussion, please research and reviewwww.vente-privee.com You will need to subscribe to look around in the site.

As well you will need to search and read 1 online article that provides analysis of the company. There is a concise article in JDN here ...you will need to find one article on your own.

The focus of this exercise will be to apply a successful business model to another industry. Please post by Sunday prior to the class, at 2 PM your analysis. Be sure to address:

1. Revenue sources

2. Problems solved for customers, suppliers, company owners

3. Brief recap of the article you have read, with a text link to the article.

4. Apply the Vente Privee model to another industry. You choose the industry. >>how would it work >>what problems does the business model solve for that industry

5. Is there a site doing 'vente privee' in that industry already? Please provide a link

In Class Exercise - 30/01/2010

In class, we will cover 2 topics:

Innocentive

1. The presentations of Innocentive's Analysis

2. 'Stretching' Strategies to increase client share + revenues

Affiliate Programs

1. Understanding how affiliate programs work - some helpful reading

2. Comparision of major programs

• Amazon
• Booking.com
• Travelocity
• E-Bay

Your group will:

-choose 1 of the above affiliate programs

-find a site, of your choice, that offers affiliate program

-compare

• affiliate benefits - payment, terms, %, marketing support
• Which one is better - why

Open Innovation

What is Open Innovation?

How does it differ from 'innovation', in general?

What type of organization and management skills are essential to Open Innovation?

NetFlix $1 Million Challenge - how did that work?

Class Exercise 16/01 - Crowdsourcing Business Model

Is crowdsourcing a business model? or just a Flashmob?

Today we will look at 4 online businesses that use crowdsourcing as the basis of their business model.

Group 1

http://www.mob4hire.com/ or Fr version

Group 2

http://www.elance.com/ or FR version

Group 3

http://www.crowdspring.com/ or FR version

Group 4

http://99designs.com/ or FR version

Group 5

https://www.mturk.com/mturk/welcome

Your group has 1 hour to do a FULL e-business analysis - use the analysis framework.

Key elements to present to the class - a brief summary - are:
-how do they generate revenue
-what model(s) are used
-is there application for other industries - cite an example.
-how can the model be enhanced??

MBA level work - impress us!!!

MBA Work Standards + Innocentive Re-Do

Well my friends, reading your blogs, looking for MBA level work - Innocentive Case Study - has been interesting.

Only 8 people posted - of those that posted 3 were past the due date. Full business model analysis was missing...lots of description, light on analysis.

Clearly, the quality of each individual's work + group work needs to reach MBA standards.

This group needs to achieve MBA quallity work in:

• Analysis of models, understanding of the various models
• Design thinking skills
• E-business concepts, e.g. open innovation, crowdsourcing, etc.
• Online presentation skills
• Personal productivity tools

So here are the steps required...to reach MBA quality standards...in addition to the assigned case study, the below is required:

1. The core concept of this course is Design Thinking.

• Each week, you must read an article,Slideshare or Video on the topic - ENG, FR - your choice
• Post a brief recap of the article, slides or video - with a text link to same
• In each post, include a comment on how design thinking relates to any of the online companies we have reviewed in class.
• This weekly post is due EACH Sunday by 10 PM.

2. Read 9 Business Models on the Web. For each model, post in your blog:

• An example of an online business that uses that model
• is that business a pure business model or a hybrid
• if a hybrid, what is the combination of models
• Text link to the online business that exemplifies the model you have chosen

January - post 2 models

February - post 4 models

March - post 3 - before the last class March 20

Want to make it easy to find the models? Hint: Use Google Alerts.

Innocentive - we'll cover in depth in the next class - as there was inadequate preparation for a meaningful, insightful discussion.

The same requirements apply:

1. Use the E-business Model Analysis framework - supplied on the first day of class - in the Class Brief

>>>>Use the framework to guide your analysis - not just answer each question

2. Put your presentation in a Prezi - make is interesting, understandable and insightful

3. The due date is 4 days before the session for the post, 2 days prior for the cross comments.

I know you are all intellectually capable of reaching MBA level work....Have a doubt???

Read re-inventing the MBA.

Problems - let me know before the due date.

Reminder - blogs posts are 40% of the grade - includes these new requirements.