In class, we will cover 2 topics:
Innocentive
1. The presentations of Innocentive's Analysis
2. 'Stretching' Strategies to increase client share + revenues
Affiliate Programs
1. Understanding how affiliate programs work - some helpful reading
2. Comparision of major programs
Your group will:
-choose 1 of the above affiliate programs
-find a site, of your choice, that offers affiliate program
-compare
- affiliate benefits - payment, terms, %, marketing support
- Which one is better - why
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