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April 1

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A Gift + A Survey

To help you in your job hunt...a free online CV service.

Grâce à une prise en main immédiate, vous pouvez créer un site de qualité professionnelle en seulement 10 minutes et assurez à votre CV une visibilité maximale.

A final assessment of what you have learned + what Net skills you have acquired. Click here to take survey

Final Class - 20/03 - YOUR Business Model

The outcome of today's session:

Crowdsource validation of your Business Model

Business Model vs. Business Plan

"In the New Economy it means: What does a company do? How does a company uniquely do it? In what way (ways) does the company get paid for doing it? How much gross margin does the company earn per average unit sale?"

Business Model Generation - a handbook (there is a free online version).

Validation:

1. Customer sources - sources risks

2. Revenue sources - risks

3. Additional revenue opportunities

4. Business differentiation

5. E-business attributes - online sources of customers + revenues

6. Realistic Growth + sustainability

7. Social responsibility component

Have a colleague take notes online for you...

Crowdsource Final Assignment

Very exciting - use of the Groundswell....

For our last meeting on 20/03, we will do a crowdsource session - using your real or planned projects as the business model samples.

Please prepare and post by 17/03 (St. Patrick's Day):

1. Your project's business model - focus

-target customers

-revenue sources

-problems solved - customers, owner, partners

-what makes this project unique - differentiate from current offerings

-why it will work

Use a visual framework, so that the group can 'see' your plan - not a PPT,

not a lot of bla bla.

Read this interview and see and excellent example of the start up business process.

2. Identify problems - issues

During the class, the group will:

1. Clarify the models

2. Clarify the issues - offer smart solutions

3. Recommend ways to 'stretch' - grow customers, revenues

Using a Seedcamp style - the outcome should be a Business Model and supporting plan that could be funded by investors.

The session + results will only be as good as you, the group, make it.

Business Model Structure

Blyk: Business Model Innovation in the Mobile Industry

View more presentations from Alexander Osterwalder.

A gift - for your thesis work...

Last.FM business model - Free service for locating and notating research papers

Mendeley Take a look....

View This Slideshare before 27/02 Class - Prep for In Class Exercise

Now that you are Community Sites experts - we are going to stretch the business model concepts to include social responsibility.

Please view the Slideshare below...and be prepared to imagine how Boo and TripWolf could add a social ROI to their respective business models.

If you are not familiar with TED - you should be. A TED talk is embedded in the Slideshare.

Business Models Beyond Profit - Social Entrepreneurship Lecture

View more presentations from Alexander Osterwalder.

Prep for Class 27/02 - Community Sites

1.You have already read the article '9 Business Models of the Web'

2. Look through both sites below. Do a comparative analysis, using the Business Model Analyisis guidelines

>www.tripwolf.com

>www.boo.com

3. Be sure to include 2 competitor links in the posting. They do not have to be travel communities.

4. Your analysis must include the unique revenue opportunities for community sites

5. Please post by Friday 26/02 PM.

Vente Privee Analysis + New Applications

For our next class discussion, please research and reviewwww.vente-privee.com You will need to subscribe to look around in the site.

As well you will need to search and read 1 online article that provides analysis of the company. There is a concise article in JDN here ...you will need to find one article on your own.

The focus of this exercise will be to apply a successful business model to another industry. Please post by Sunday prior to the class, at 2 PM your analysis. Be sure to address:

1. Revenue sources

2. Problems solved for customers, suppliers, company owners

3. Brief recap of the article you have read, with a text link to the article.

4. Apply the Vente Privee model to another industry. You choose the industry. >>how would it work >>what problems does the business model solve for that industry

5. Is there a site doing 'vente privee' in that industry already? Please provide a link

In Class Exercise - 30/01/2010

In class, we will cover 2 topics:

Innocentive

1. The presentations of Innocentive's Analysis

2. 'Stretching' Strategies to increase client share + revenues

Affiliate Programs

1. Understanding how affiliate programs work - some helpful reading

2. Comparision of major programs

• Amazon
• Booking.com
• Travelocity
• E-Bay

Your group will:

-choose 1 of the above affiliate programs

-find a site, of your choice, that offers affiliate program

-compare

• affiliate benefits - payment, terms, %, marketing support
• Which one is better - why

Open Innovation

What is Open Innovation?

How does it differ from 'innovation', in general?

What type of organization and management skills are essential to Open Innovation?

NetFlix $1 Million Challenge - how did that work?

Class Exercise 16/01 - Crowdsourcing Business Model

Is crowdsourcing a business model? or just a Flashmob?

Today we will look at 4 online businesses that use crowdsourcing as the basis of their business model.

Group 1

http://www.mob4hire.com/ or Fr version

Group 2

http://www.elance.com/ or FR version

Group 3

http://www.crowdspring.com/ or FR version

Group 4

http://99designs.com/ or FR version

Group 5

https://www.mturk.com/mturk/welcome

Your group has 1 hour to do a FULL e-business analysis - use the analysis framework.

Key elements to present to the class - a brief summary - are:
-how do they generate revenue
-what model(s) are used
-is there application for other industries - cite an example.
-how can the model be enhanced??

MBA level work - impress us!!!

MBA Work Standards + Innocentive Re-Do

Well my friends, reading your blogs, looking for MBA level work - Innocentive Case Study - has been interesting.

Only 8 people posted - of those that posted 3 were past the due date. Full business model analysis was missing...lots of description, light on analysis.

Clearly, the quality of each individual's work + group work needs to reach MBA standards.

This group needs to achieve MBA quallity work in:

• Analysis of models, understanding of the various models
• Design thinking skills
• E-business concepts, e.g. open innovation, crowdsourcing, etc.
• Online presentation skills
• Personal productivity tools

So here are the steps required...to reach MBA quality standards...in addition to the assigned case study, the below is required:

1. The core concept of this course is Design Thinking.

• Each week, you must read an article,Slideshare or Video on the topic - ENG, FR - your choice
• Post a brief recap of the article, slides or video - with a text link to same
• In each post, include a comment on how design thinking relates to any of the online companies we have reviewed in class.
• This weekly post is due EACH Sunday by 10 PM.

2. Read 9 Business Models on the Web. For each model, post in your blog:

• An example of an online business that uses that model
• is that business a pure business model or a hybrid
• if a hybrid, what is the combination of models
• Text link to the online business that exemplifies the model you have chosen

January - post 2 models

February - post 4 models

March - post 3 - before the last class March 20

Want to make it easy to find the models? Hint: Use Google Alerts.

Innocentive - we'll cover in depth in the next class - as there was inadequate preparation for a meaningful, insightful discussion.

The same requirements apply:

1. Use the E-business Model Analysis framework - supplied on the first day of class - in the Class Brief

>>>>Use the framework to guide your analysis - not just answer each question

2. Put your presentation in a Prezi - make is interesting, understandable and insightful

3. The due date is 4 days before the session for the post, 2 days prior for the cross comments.

I know you are all intellectually capable of reaching MBA level work....Have a doubt???

Read re-inventing the MBA.

Problems - let me know before the due date.

Reminder - blogs posts are 40% of the grade - includes these new requirements.