For Class 16/01 - Innocentive

Read – 9 Business Models of the Web

Please use the guidelines provided in the Class Brief to provide an analysis of Innocentive.

Your blog post is due 4 days prior to the next session – cross comment on a classmate’s blog – 2 days before the next session.

Now that you are familiar with Slideshare, use Prezi to create your presentation.

Thank you in advance for MBA level work.

Class Exercise 12/10

Examining the Long Tail

1. Work in groups of 2 or 3

2. Select an online business that utilizes the Long Tail as a Business Model

>>>Not one from the readings - a new online business

3. How do you know the Long Tail is the business model - illustrate with screenshots

4. What problems does this specific business solve for:

>>>Customers

>>>Partners - Suppliers

>>>Owners - Investors

5. Put your work in a Slideshare - cross link from each group member's blog.

This exercise should take 45 minutes.

In Class 12/10

Website of the Author - well worth a visit

Long Tail Business Models

View more documents from Alexander Osterwalder.

Real Example - My Space YouTube 'star'

For Class 12/12 - The Long Tail

Long Tail Concept

Prepare to discuss in class:

1. What is the concept?

2. How is it different than 'traditional' retail concepts?

3. What issues will an e-business face when using the Long Tail as the method for growing revenue?


Read:
This article from WIRED Magazine - only 5 pages, it won't take long. Be sure to look at the images in the article.

View:
The short video embeded below:

Post in your blog - Due Thursday PM- 10/12

Cross comment on another class member’s blog by 11/12

Your perspective – How does Long Tail concept relate to the online business environment?

1. Yes - why?

2. No - why not?

3. Find an example to support your position

4. Text link to that example

5. Blog posts MUST be MBA level work
• original - not copy paste
• insightful - not descriptive
• concise - clear thoughts, expressed well - short + focused

Design Thinking

Fast Company article on design thinking - essential skill for MBAs.

iTrain Exercise

Group Work - get together in groups of 3 or 4 (no more) and produce a Slideshare discussing the business model of iTrain:

1. Describe the customer groups
2. What problems does iTrain solve
3. What are the revenue sources
4. What additional revenue sources can you think of

Be imaginative!!!

Groundswell - Categorizing Customers

A brief Slideshow....

Social Technographics Explained

View more presentations from jbernoff.

Course Brief

Getting organized - the information for each session's topic is here. It is a word doc to download. As well the class outline is here - please download.

To get started, we will look at how people relate to the Net. 'Market segments' are not useful when discussing customers online ... this is one way of categorizing customers.

Welcome to E-business

Almost everyone has purchased from an online store, such as Amazon, downloaded from iTunes, or the like, and has a Facebook or LinkedIn profile.

In this course we will explore how these online businesses

• attract and keep customers
• generate revenue
• grow the business

...as well as analyse success factors.

Additionally, this course is designed to increase your 'Net fluency' ...use of online resources, personal productivity and collaboration skills.

To get started, go to www.blogger.com and create your own blog. The blog is the place where you will keep all the work related to this class.

Please send your blog link to me by Nov. 13, 6PM. cemhi@yahoo.fr

I look forward to innovative, interactive sessions.