Prepare to discuss in class:
1. What is the concept?
2. How is it different than 'traditional' retail concepts?
3. What issues will an e-business face when using the Long Tail as the method for growing revenue?
Read:
This article from WIRED Magazine - only 5 pages, it won't take long. Be sure to look at the images in the article.
View:
The short video embeded below:
Post in your blog - Due Thursday PM- 10/12
Cross comment on another class member’s blog by 11/12
Your perspective – How does Long Tail concept relate to the online business environment?
1. Yes - why?
2. No - why not?
3. Find an example to support your position
4. Text link to that example
5. Blog posts MUST be MBA level work
• original - not copy paste
• insightful - not descriptive
• concise - clear thoughts, expressed well - short + focused
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