Class Exercise 12/10

Examining the Long Tail

1. Work in groups of 2 or 3

2. Select an online business that utilizes the Long Tail as a Business Model

>>>Not one from the readings - a new online business

3. How do you know the Long Tail is the business model - illustrate with screenshots

4. What problems does this specific business solve for:

>>>Customers

>>>Partners - Suppliers

>>>Owners - Investors

5. Put your work in a Slideshare - cross link from each group member's blog.

This exercise should take 45 minutes.