For Class 16/01 - Innocentive

Read – 9 Business Models of the Web

Please use the guidelines provided in the Class Brief to provide an analysis of Innocentive.

Your blog post is due 4 days prior to the next session – cross comment on a classmate’s blog – 2 days before the next session.

Now that you are familiar with Slideshare, use Prezi to create your presentation.

Thank you in advance for MBA level work.

Class Exercise 12/10

Examining the Long Tail

1. Work in groups of 2 or 3

2. Select an online business that utilizes the Long Tail as a Business Model

>>>Not one from the readings - a new online business

3. How do you know the Long Tail is the business model - illustrate with screenshots

4. What problems does this specific business solve for:

>>>Customers

>>>Partners - Suppliers

>>>Owners - Investors

5. Put your work in a Slideshare - cross link from each group member's blog.

This exercise should take 45 minutes.

In Class 12/10

Website of the Author - well worth a visit

Long Tail Business Models

View more documents from Alexander Osterwalder.

Real Example - My Space YouTube 'star'

For Class 12/12 - The Long Tail

Long Tail Concept

Prepare to discuss in class:

1. What is the concept?

2. How is it different than 'traditional' retail concepts?

3. What issues will an e-business face when using the Long Tail as the method for growing revenue?


Read:
This article from WIRED Magazine - only 5 pages, it won't take long. Be sure to look at the images in the article.

View:
The short video embeded below:

Post in your blog - Due Thursday PM- 10/12

Cross comment on another class member’s blog by 11/12

Your perspective – How does Long Tail concept relate to the online business environment?

1. Yes - why?

2. No - why not?

3. Find an example to support your position

4. Text link to that example

5. Blog posts MUST be MBA level work
• original - not copy paste
• insightful - not descriptive
• concise - clear thoughts, expressed well - short + focused