Business Model Structure

Blyk: Business Model Innovation in the Mobile Industry

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A gift - for your thesis work...

Last.FM business model - Free service for locating and notating research papers

Mendeley Take a look....

View This Slideshare before 27/02 Class - Prep for In Class Exercise

Now that you are Community Sites experts - we are going to stretch the business model concepts to include social responsibility.

Please view the Slideshare below...and be prepared to imagine how Boo and TripWolf could add a social ROI to their respective business models.

If you are not familiar with TED - you should be. A TED talk is embedded in the Slideshare.

Business Models Beyond Profit - Social Entrepreneurship Lecture

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Prep for Class 27/02 - Community Sites

1.You have already read the article '9 Business Models of the Web'

2. Look through both sites below. Do a comparative analysis, using the Business Model Analyisis guidelines

>www.tripwolf.com

>www.boo.com

3. Be sure to include 2 competitor links in the posting. They do not have to be travel communities.

4. Your analysis must include the unique revenue opportunities for community sites

5. Please post by Friday 26/02 PM.

Vente Privee Analysis + New Applications

For our next class discussion, please research and reviewwww.vente-privee.com You will need to subscribe to look around in the site.

As well you will need to search and read 1 online article that provides analysis of the company. There is a concise article in JDN here ...you will need to find one article on your own.

The focus of this exercise will be to apply a successful business model to another industry. Please post by Sunday prior to the class, at 2 PM your analysis. Be sure to address:

1. Revenue sources

2. Problems solved for customers, suppliers, company owners

3. Brief recap of the article you have read, with a text link to the article.

4. Apply the Vente Privee model to another industry. You choose the industry. >>how would it work >>what problems does the business model solve for that industry

5. Is there a site doing 'vente privee' in that industry already? Please provide a link

In Class Exercise - 30/01/2010

In class, we will cover 2 topics:

Innocentive

1. The presentations of Innocentive's Analysis

2. 'Stretching' Strategies to increase client share + revenues

Affiliate Programs

1. Understanding how affiliate programs work - some helpful reading

2. Comparision of major programs

• Amazon
• Booking.com
• Travelocity
• E-Bay

Your group will:

-choose 1 of the above affiliate programs

-find a site, of your choice, that offers affiliate program

-compare

• affiliate benefits - payment, terms, %, marketing support
• Which one is better - why

Open Innovation

What is Open Innovation?

How does it differ from 'innovation', in general?

What type of organization and management skills are essential to Open Innovation?

NetFlix $1 Million Challenge - how did that work?